WITH CLARITY / E-COM JEWELRY BRANDSummer Campaign ’24
ROLE: LEAD DESIGNER
Partnered with the Creative Director to develop the concept and execute the shoot, shaping the visual direction through styling, casting, and location scouting. After the shoot, I defined how the campaign translated across social, email, web, and ads, shaping the storytelling and ensuring a cohesive presence across platforms.
CAMPAIGN DIGITAL_DESIGN CASTING_&_PHOTOGRAPHY ON_SET_ASSISTANCE PRODUCTION_&_POST-PRODUCTION VIDEO SOCIAL_MEDIA
Partnered with the Creative Director to develop the concept and execute the shoot, shaping the visual direction through styling, casting, and location scouting. After the shoot, I defined how the campaign translated across social, email, web, and ads, shaping the storytelling and ensuring a cohesive presence across platforms.
CAMPAIGN DIGITAL_DESIGN CASTING_&_PHOTOGRAPHY ON_SET_ASSISTANCE PRODUCTION_&_POST-PRODUCTION VIDEO SOCIAL_MEDIA
We launched The Reserve, our high jewelry collection, with a distinct visual strategy to set it apart from evergreen content. Photographed in richly detailed interiors, the campaign conveyed opulence and refinement, positioning the collection to resonate with high-value consumers.
PAGES FROM THE RESERVE LOOKBOOK
ADS & EMAIL GRAPHICS FOR THE RESERVE
The rest of the campaign brought sunlight, getaway vibes, and clear skies into focus. These visuals were used to spotlight the brand’s core jewelry line.
Creative Director: Kirby Rodriguez
In-House team: Andie Coker, Ivana Popova